Word Up: Best and Worst Words to Use in a Business For Sale Ad

By Peter Siegel, MBA is the Founder And Administrator of BizBen.com

When it comes to selling your business, the right words matter. Using the wrong words can prevent or delay a sale, says Peter Siegel, Founder of BizBen.

When you’re selling a small business online, the first 30 to 45 days are critical. So Siegel says you want to fine tune your text before posting your business for sale online!

He offers a glossary of “Best Words & Phrases” and recommends using them in your copy, but only if they are true. And he also recommends avoiding the “Worst Text & Phrases.”

Best Text & Word Phrases To Use In Your Business For Sale Ads

Good Books And Records

Real Estate Included
SBA Loan PreQualified
Verifiable Financials
Owner Is Retiring
Great Location

Owner Carry Back Note
Health Forces Owner To Sell
Owner Will Carry
Owner Financing
Growing Sales
Growing Revenues
Consistent Earnings
Stable Revenues
High Adjusted Net Income
Provable Cash Flow
Staff In Place
Absentee Run
Semi-Absentee Run
For Sale By Owner
Home Based
Training And Support Provided
Long Established
Employees In Place
Management In Place
Easy Operation
Easy To Learn
Training Will Be Provided By Owner
Room For Growth
Steady Clients/Clientele
Computerized Operations
POS System In Place
Updated Client Database
Good Track Record
Owner Will Train
Owner Will Carry A Note – Help Finance The Deal
Long Lease In Place
Great Lease Terms
Will Cooperate With Brokers And Agents

Worst Text & Word Phrases in Biz for Sale Listings

Owner Must Sell
My Loss Is Your Gain
No Training Provided By Owner
Don’t Let This Opportunity Slip Away
Will Sell Quickly
Moving Must Sell Quickly
Location, Location, Location
Must Check This Out
Act Fast Before It’s Gone
Priced To Sell
Will Not Last
Money Maker
In A A+ Location
Must Move Quickly
Don’t Lose Out

Dumb Advertising Strategies & Text Choices:

– Using All Capital Letters On Words
– Listing No Financial Information (Or Very Little)
– Giving No Selling Price or Price Range
– Not Giving A General Location
– Giving Very Little Information In Posting
– Using Multiple Exclamations – like !!!!!!!! to make a point, etc.

Peter Siegel, MBAAbout The Author: Peter Siegel, MBA is the Founder And Administrator of BizBen.com (established over 20 years!) and is a Business Purchase Financing expert (SBA and Non-SBA financing) – see BizBuyFinancing.com. He consults daily with California business buyers, owner/sellers, business brokers, and agents regarding buying and selling California small businesses. Call him today regarding advise on finding, buying, selling, financing a business purchase/getting pre-qualified (ask about the BizBen ProBuy and ProSell Programs for business buyers and owner/sellers, and brokers). He’ll also give you referrals to the best resources on buying and selling businesses, brokers, etc and a FREE copy of his eBooks “How To Find And Buy A California Business Successfully” or “Valuing And Selling A California Business Successfully” with any personal consultation/service. Peter Can be reached direct at 866-270-6278 (if you get voicemail please leave some good times to reach you and a detailed message – thanks).