GABB Fall Conference 2025
Earn the credits you need to renew your real estate license and learn about Negotiations and High Performance Selling at our Fall Conference on October 21, 2025!
8:30 am – 9:00 am – Networking, with light breakfast
9:00 am – 12:00 pm – Morning Session: Negotiations for Business Brokers: Practical Tools to Reach Agreement and Close (3 CE Hours GREC and GABB)
This course equips business brokers with practical negotiation methods, plain tools, and ethical practices to guide parties to agreement. Participants learn how to uncover real interests, set clear walk‑away points, design multiple offer packages, manage many players at the table, resolve deadlocks, and document agreements that keep deals moving to closing.
Topics to be covered in this three-hour class include:
- Fundamentals of Ethical Negotiation and Georgia Practice
- Offer Design and Value Creation
- Deadlocks, Multi‑Party Dynamics, and Documentation
12:00 pm – 1:00 pm – Networking lunch: Sponsored by Carlos Torres of First Internet Bank
1:00 pm – 4:00 pm – Afternoon Session: High-Performance Selling for Business Brokers: Skills, Systems, and Strategies to Close More Deals (3 CE Hours GREC and GABB)
This course equips business brokers with best practice sales habits, prospecting methods, communication techniques, and closing strategies used by top producers in the industry. Participants will gain tools to improve lead generation, client conversion, and transaction success rates.
Topics to be covered in this three-hour class include:
- Habits of Top Producers
- Prospecting & Client Engagement
- Presentations, Closing & Success Metrics
Participants have the option of joining us for both courses (6 total CE credits), or one course (3 CE credits). Lunch will be provided.
PRICING:
Early-Bird Pricing: Register by Oct 10 to receive these prices
- Early-Bird Member Full-Day: $99
- Early-Bird Non-Member Full-Day: $250
- Early-Bird Member Half-Day: $69
- Early-Bird Non-Member Half-Day: $160
On Oct 10, prices increase to the following:
- Member Full-Day: $149
- Non-Member Full-Day: $300
- Member Half-Day: $119
- Non-Member Half-Day: $210
INSTRUCTORS:
Wendy Kraby
Business & Land Development Attorney, GDCR Attorneys at Law
Attorney Wendy Kraby specializes in business law, as well as real estate development law. Her corporate practice encompasses corporate formation and governance, mergers and acquisitions, reorganizations, joint ventures, and private securities offerings. Ms. Kraby has worked with local and national banks on issues related to bank agreements/participations, regulatory compliance, real estate development and business loans, borrower defaults, and foreclosures. Ms. Kraby frequently serves as general counsel to businesses, handling day-to-day matters such as contracts, employment contracts, and non-competes. Born in Seattle, Washington, Ms. Kraby has spent most of her life in Atlanta, alternating between living inside and outside the Perimeter. She holds an undergraduate degree from the University of Georgia and a law degree from Georgia State University’s College of Law. Ms. Kraby has been a member of the Georgia Association of Business Brokers for 7 years. Ms. Kraby is a former editor and writer at an international news organization, as well as a restaurant reviewer. An avid photographer, she volunteers her time for many community events and assists with social media marketing.
Laure Hoffman
Senior Partner, Southwestern Consulting
Laure is a professional Sales and Leadership Coach with a track record of providing strategic vision, strategy, and leadership for small to mid-sized businesses and organizations. In this role, she enjoys championing mission, vision, and organizational messages to help others achieve their business objectives and goals. In addition to running her own businesses, she initiated and completed a strategic turnaround for her family’s business, a manufacturer’s sales representative group in Denver, CO. While working with the family firm, she served as territory sales representative, sales manager, and president, more than doubling company-wide sales in her first year of leadership. Following her time with the family business, she became a territory sales lead for a large showroom in Atlanta’s Mart, serving 45 manufacturing vendors in the gift, toy, and home decor markets, where she grew territory sales and increased orders using a personal management system to track customer relationships and maintain regular customer communications. She was named Top Rookie Sales Rep and subsequently received the Top Sales Rep award the following year. Taking her sales skills and leadership experience, she transitioned into a professional fundraising role at The University of North Carolina at Greensboro, serving eight years in the high-profile roles of major gifts officer, capital campaign director of the university’s $100M Capital Campaign, and, in her final role, as interim executive director of The UNCG Alumni Association. More recently, Laure served as the vice president of development for two international nonprofits, where she worked with high-net-worth investors and led professional fundraising teams. As a professional sales and leadership coach with Southwestern Consulting, she enjoys the opportunity to both coach sales professionals and sales leaders as well as introduce others to the power of coaching through complimentary, customized workshops and business strategy sessions. Her current clients include real estate, insurance, mortgage, and financial services professionals, as well as territory reps in the manufacturing sector, small business owners, business brokers, and other business development executives for whom driving revenue is a top priority. Laure grew up on Florida’s east coast and received her Bachelor of Science in Business Administration at The University of Florida and later received her MBA from The University of North Carolina at Greensboro. She and her best friend and husband, Philip, live in Atlanta, GA, and have three grown children who are married to wonderful spouses, and eleven adorable grandchildren. She enjoys reading leadership, business, and faith-oriented books, practicing hospitality, being with good friends and family, and spending time at the lake or the beach, aka her happy places.
Thank you to our sponsor: Carlos Torres with First Internet Bank
GABB Fall Conference 2025
Form for GABB Fall Conference