Travis Bryenton is a business broker based in Atlanta, Georgia, specializing in the confidential sale of founder-led, owner-operated, and lifestyle businesses — with a nationally recognized focus on fly fishing shops, outdoor retailers, guide services, and outfitters.
Travis brings three generations of outdoor industry experience to business brokerage. His mother served as Executive Director of Eastern Outdoor Sales Reps (now 360 Adventure Collective) for over 20 years, and his father was a founding member of that organization and an independent sales rep in the outdoor industry since the late 1970s. Brands, retailers, trade shows, and rep agencies weren't concepts Travis learned in business school — they were dinner table conversation.
For over 15 years Travis carried that forward as an independent sales rep himself, representing brands like Columbia Sportswear, Teva, Merrell, and Wolverine to specialty retailers — fly shops, outdoor stores, and active lifestyle businesses across the Southeast. He knew their owners, understood their margins, and watched what made some thrive and others struggle.That background is why he does what he does today. When a fly shop owner calls Travis about selling their business, he's not googling the industry. He already knows it.
Travis became a business broker because of a deep commitment to the outdoor industry — to keeping these brands and stores alive and preserving the communities they serve. These aren't just transactions. They're businesses worth protecting.
His approach is built around the intersection of real estate, leases, and business value — a critical combination for location-dependent businesses where lease terms, renewal options, and assignment rights directly affect what a buyer will pay. As a KW Commercial agent with a background in tenant representation, Travis brings an advantage to lease-heavy transactions that most generalist brokers simply can't offer.
Travis works with both main street businesses ($100,000–$1,000,000) and middle market businesses ($1,000,000–$5,000,000+), representing sellers confidentially across the United States.
Services include exit planning and timing strategy, business valuation and pricing, confidential buyer marketing, buyer qualification, lease analysis and real estate coordination, negotiation support, and full transaction management through closing.
If you own a fly fishing shop, outdoor retail store, guide service, outfitter, or active lifestyle business and are considering a sale — now or in the future — Travis offers confidential consultations focused on valuation, timing, and realistic next steps.
📞 678-631-9696 📧 TravisBryenton@KW.com 🌐 www.TravisBryenton.com