Join a GABB Zoom Meeting To Discuss Crisis
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GABB March 31 Meeting ID: 377 490 963
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The Confidential Process of Marketing a Business
Selling a Business and the Role of a Business Broker
By Greg Younts, CMAI, GABB Broker
A unique challenge of selling your business is that you cannot advertise certain confidential details about the business, and yet you have to target and attract the attention of the right buyers. Specific details about the business such as business name, exact location and unique products or services offered typically cannot be revealed to the public. It could be disastrous if employees, customers, competitors or other third parties discovered the business is for sale. So, how do you confidentially market your business for sale and attract the attention of the right buyers? In an article for the Atlanta Small Business Network, Greg described several possible options for developing a successful confidential marketing plan for taking your business to market, and you develop a custom plan that will best fit your unique business.
Your marketing plan and associated marketing documents should highlight what is unique about your business without revealing so much information that you risk compromising confidentiality. Second, you identify who would be the most likely buyers and structure your marketing plan and message to get the attention of these buyers. The right buyer could be an individual, another business, Private Equity Group and/or other possible groups of investors. And third, you determine the best strategy to get in front of your potential buyers.
If an appropriate method for taking your business to market is to advertise to the public; using business listing websites, business trade journals, trade shows or any other appropriate advertising medium can be effective. Or, a more targeted marketing strategy might be best for your business. You may know specific buyers who would be interested in your business, and industry research can be performed to identify a list of potential buyers within your industry. In this targeted approach, the best strategy may be a proactive direct mail and phone campaign to contact this group of buyer prospects. It also might be appropriate to execute a broader strategy that includes both public advertising and targeting a select group of buyer prospects.
Regardless of the marketing strategy that is right for your business, key tools that could be used in this process are some form of public advertisement and/or business profile that is often referred to as the “blind profile”. The profile is blind because it does not reveal confidential information, but does provide key facts about the operations and financial performance of the business that buyers need to see. Multiple versions of the blind profile might be required for your business if different types of buyer prospects are contacted. A blind profile typically contains more information about your business than a public ad. It is often sent to a buyer after they respond to an ad and is sometimes included with a letter in a direct mail campaign.
The most widely used form of public advertising for businesses on the market are the business listing websites. The Georgia Association of Business Brokers maintains a website where its members list businesses for sale in Georgia, and other businesses for sale by GABB brokers. This site and others allow business owners the flexibility to provide a comprehensive profile of their business without disclosing confidential information. Buyers mau search for businesses by criteria such as type of industry, geographic location, sale price, annual revenue, cash flow, availability of owner financing, etc.. And, there is the option to search by keywords to find a very specific type of business.
An experienced business broker knows how to write a listing site ad that will best describe your business such that it will be found and read by the right buyers. Too often, business owners provide a very poor description of their business. In my experience, business buyers are often frustrated by how difficult it is to find businesses that are accurately described with the key information they need to see if it is a business they want to pursue. This is one of the major reasons why some businesses do not generate strong buyer interest or catch the attention of the right buyers on listing sites.
Experienced business brokers and M&A professionals can help you develop a marketing plan and the related documents. They know how best to describe your business in an advertisement and blind profile, and make sure it reaches the right buyer audience. They know what appeals to buyers and how to make your business standout as an exceptional acquisition opportunity. They know how to impress and capture the attention of C-level executives, Private Equity Groups and individual buyers. And, as buyers express interest in the business, brokers know how to engage with buyers to further determine if they are qualified in terms of background, skills, experience, interest level and financial profile.
Top business brokerage and M&A firms have marketing and industry research staff to support their brokers in developing the marketing plan, blind profile and other marketing documents that will be used for their clients. They have access to various sources of industry data sometimes needed for identifying a list of potential buyers for a business. These firms have also developed several third party relationships that give their clients the best and broadest possible exposure to top buyers in the marketplace. They have relationships and affiliations with various state, national and international Business Brokerage and M&A associations. And, they are in contact with thousands of Private Equity Groups, corporations and other possible sources of buyers.
The successful confidential sale of your business largely depends on developing and executing the right marketing plan for your unique business. Failure to take a business to market the right way has resulted in businesses not selling or businesses being sold well below market value. If you are selling your business and need expert guidance through the confidential process, you should consider the services of a business broker. The investment in the services of a business broker could result in recognizing an after-tax gain on the sale of your business that will easily justify the broker’s fee.
Greg Younts is a Certified M&A Intermediary and has more than 30 years of experience working for companies in sales, marketing, and management capacities. He started his career in the information technology field where he focused on the design and sales of strategic technology solutions to meet the needs of companies that range in size from small business to the Fortune 100. He has served companies in every major industry throughout North America.
Read MoreNetworking Expert to Speak Jan. 14 to Business Brokers
Marie Fratoni, a business coach, human potential expert and master networker, will speak on Tuesday, Jan. 14, to the Georgia Association of Business Brokers.
Ms. Fratoni, CEO of Get Clients Everywhere, will talk about how entrepreneurs can cultivate fulfilling and profitable professional relationships through sound business-building strategies. The GABB is the state’s premier organization dedicated to professionals who buy and sell businesses in Georgia. The meeting will begin at 10:30 a.m., preceded at 9:45 a.m. by a free continental breakfast and networking session. The GABB meets at the auditorium of the Georgia Association of Realtors building at 6065 Barfield Road, Sandy Springs, GA, 30328.
As the CEO of Get Clients Everywhere, Marie Fratoni works globally to help professionals build solid, long-term, successful businesses. She coaches business owners and professionals to become savvy, social, and successful through cultivating professional relationships that are both fulfilling and profitable. She provides sound business building strategies, coaching, and growth-filled seminars that are fun, dynamic and valuable.
As a community leader, Marie makes a difference! She is a staunch advocate for women in business, founding and leading several professional groups throughout the years designed to up-level the careers of women including the Women’s Professional Development Network (WPDN) in Atlanta.
Her strong community involvement in charitable causes and organizations has placed her into the Who’s Who of Women in Business and the Who’s Who of International Business. Marie is a Registered Corporate Coach, RCC, popular speaker, and she truly enjoys helping business owners double or triple their income.
The GABB is the state’s largest and oldest association of professionals who specialize in brokering the purchase and sale of businesses and franchises. Broker members help owners determine the asking price of their business, create marketing plans and strategies for selling their business, identify and qualify buyers, and have the knowledge, experience and skills needed to help maintain the confidential nature of the process. The professionals of GABB relentlessly pursue professional development so they can provide superior, ethical services for all customers and clients. Affiliate members include bankers, lawyers, appraisers, insurers and other professionals who work closely with brokers to help owners and buyers get to the closing table.
For more information about GABB, please contact GABB President Dean Burnette at 912-247-3209 or dean@b3brokers.com, or GABB Executive Director Diane Loupe at diane@gabb.org or 404-374-3990.
If you are not a GABB member and wish to attend the meeting, please fill out this form. GABB meetings are free and open to the public.
Read More
Twenty-two Georgia Business Brokers Achieve GABB 2019 Million Dollar Club
Twenty-two members of the Georgia Association of Business Brokers (GABB) were named to the 2019 Million Dollar Club for helping broker the sale of more than $57 million worth of small, medium and large businesses.The GABB Million Dollar Club Awards is a program that spotlights industry sales professionals recognizing business achievements of professional Business Brokers for successfully closing business acquisition transactions totaling one million dollars or more. The GABB has the only Accredited Real Estate School in Georgia that focuses on business and Commercial Real Estate-related transactions and CE Credits.
The top producer for 2019 was GABB Vice President Judy Mims, Qualifying Broker for Childcare Properties, LLC, who specializes in selling child-care businesses.
“I’d like to thank the entire team of Childcare Properties for the fantastic job they do and the GABB, Georgia’s professional association for business brokers,” Ms. Mims said. “The GABB is working hard to increase the level of professionalism of our profession and I am proud to be a part of that effort.”
Business brokers who were among the top seven brokers with multi-million dollars in business sales for the year are Tim Greene, a Business Broker and Consultant for DeFoor Business Services; Steve Weinbaum, a Certified Restaurant Broker with We Sell Restaurants; C. David Chambless, president of Abraxas Business Services, Inc.; Brad Coffman, managing director of PHP Business Brokers; and Robin Gagnon, co-founder of We Sell Restaurants and wesellrestaurants.com; and Matt Wochele, founder of Preferred Business Brokers.
Other top-selling business brokers with multi-million dollars in sales included: Steve Josovitz, Vice President of The Shumacher Group; J. Snypp, Vice President of Preferred Business Brokers, Inc.; Jon Merry, a senior business broker with THE BUSINESS HOUSE; Lisa Young, Business Broker at Transworld Business Advisors; Mannie Maddox, a business broker with Coldwell Banker Commercial Metro Brokers; Eric Gagnon, the president of We Sell Restaurants and wesellrestaurants.com; Loren Marc Schmerler, President and Founder of Bottom Line Management, Inc.; and Nick Modares, GABB secretary and president and managing broker of Business Brokers Inc./Atlanta Business Advisors.
Mr. Modares was honored as a life member of the Million Dollar Club for achieving more than a million dollars in sales for three consecutive years.
Other leading business brokers in the Million Dollar Club included Greg DeFoor, founder and President of DeFoor Business Services; Pedro Ferreira, a business advisor with Transworld Business Advisors of Atlanta; David Still, the founder, designated business broker and lead business appraiser of Capital Endeavors, Inc.; Jon Roman, business intermediary, franchise consultant and developer at Transworld Business Advisors; Keith Turner, a business broker with Best Business Brokers; GABB President Dean Burnette, the founder of Best Business Brokers, and Brian Judson, a business broker with Best Business Brokers.
The Georgia Association of Business Brokers (GABB) is the state’s only professional organization dedicated to buying and selling businesses and franchises. The GABB’s website t lists hundreds of businesses and franchises for sale throughout Georgia in a variety of fields, including automotive, business services, child care, cleaning, construction, electronics equipment, fitness, flooring, floral, food, gas stations, landscaping, manufacturing, medical, shipping, restaurants, retail, security, signs, and businesses related to the internet.
“GABB members have resources and experience that can smooth out the complicated processes involved in business acquisitions and mergers,” said GABB President Burnette. “Our business brokers are committed to a code of ethics in buying or selling a business in Georgia.”
GABB broker members have represented thousands of business sellers and buyers, and the group has a dedicated membership of lenders, attorneys and other professionals to assist business buyers and sellers at every step of the process. The GABB.org website has more than 400 business-for-sale listings. Find a professional business broker today at https://gabb.org/gabb-business-brokers/
The Awardees:
JUDY MIMS Qualifying Broker for Childcare Properties, is the vice president of GABB for 2019 and 2020. Ms. Mims formed Childcare Properties in 2014 to provide the highest levels of integrity, experience and service for the childcare industry in the greater Atlanta metro area. Childcare Properties, LLC focuses exclusively on the sale of childcare facilities, preschools, Montessori and private schools. She is an active member of the Atlanta Commercial Board of Realtors (ACBR), the National Association of Realtors (NAR), the Georgia Child Care Association (GCCA), the National Association for the Education of Young Children (NAEYC), and the Southern Early Childhood Association (SECA). She is a member of the Atlanta Commercial Board Million Dollar Club with more than $5 million in sales in 2016 and 2018, and member of the GABB’s Multi-Million Dollar Club in 2017 and 2018. Prior to her career in commercial real estate, Judy worked as an independent publisher’s representative, selling advertising space in various trade magazines. Judy holds a Bachelor of Arts degree in history from Scripps College, Claremont, Calif. She is married to Hugh Mims, lives in Brookhaven, and has three grown children and seven grandchildren.
TIM GREENE is a Business Broker and Consultant for DeFoor Business Services and specializes in the evaluation, marketing, sale and acquisition of businesses. His technical expertise, analytical background, and experience owning businesses enable him to provide professional services to buyers and sellers of many types of businesses. His areas of expertise include businesses engaged in document shredding/management, carpet/flooring, construction and engineering, asphalt paving, concrete construction, landscaping, HVAC, and hardware stores. During the past five years, Tim has provided consulting advice on more than 30 document management related business transactions and is well known in the industry. Mr. Greene has a Bachelor’s Degree in Civil Engineering from Ohio Northern University in 1979. He began his employment with Marathon Oil Company in Findlay, Ohio. After several promotions and transfers he settled in Atlanta, Georgia. Following his entrepreneurial drive, he purchased part ownership in an industrial company providing services to the oil, paper and power industries. That company was a fast-growing organization that grew primarily through acquisition of existing operating companies. In 1999, Tim purchased a concrete services business and grew sales volumes, later adding a significant volume of asphalt paving. He sold that profitable business in 2007 and is now using his knowledge and expertise to assist sellers and buyers of businesses. Mr. Greene lives in the West Cobb area of Acworth, with his wife, Sharon. His two children attended Harrison High School and are now adults.
STEVE WEINBAUM of We Sell Restaurants is a licensed real estate salesperson in Georgia and Florida and has been a Certified Restaurant Broker for more than four years with the ability to sell restaurants throughout the United States. He graduated from SUNY Albany and has over 30 years of experience in business analysis, marketing, sales, relationship management and contract negotiations. He is a member of the GRA, GABB and BBF. Steve can quickly and accurately review and evaluate financial data. This skill enables him to provide sound valuation feedback and business guidance. His years of experience negotiating complex business-to-business contracts translates to high closing rates. Steve has experience with Casual Dining and Quick Serve Franchise brands, growing both sales and customer engagement. As a Certified Restaurant Broker, Steve is closing an average of two businesses per month and is skilled in complex lease negotiations. His success is highlighted by the personal attention he devotes to each client.
C. DAVID CHAMBLESS is the president of Abraxas Business Services, Inc. which provides integrated services to sellers (and buyers) of businesses with revenues of $5-to-$30 million, with a focus on businesses in the manufacturing, distribution, healthcare, technology, and services industries. A former GABB President, Mr. Chambless has earned the prestigious GABB Phoenix award for a decade of reaching the Multi-Million Dollar Club. Prior to Abraxas, he held various positions in sales, marketing, and executive roles in technology firms; as CFO for Aaron Rents as well as for private companies; and as a management consultant. Mr. Chambless has a Master of Business Administration in Finance from the Wharton School of the University of Pennsylvania and a Bachelor of Industrial and Systems Engineering degree from Georgia Tech. He is a certified public accountant (inactive). He is a longtime member of the International Business Brokers Association (IBBA). Active in community work, he has served as a member of the Technology Association of Georgia board of directors and its executive committee and as the chairman of its Leadership Council, TAG-Finance and TAG-FinTech. Mr. Chambless has chaired the membership committee for the Atlanta chapter of Business Executives for National Security; he is on the board of the Callanwolde Fine Arts Center; and on the Sporting Clays Tournament committee for the Atlanta Area Council of the Boy Scouts of America. He has been on the boards of the Grant Park Conservancy and the Southeast Atlanta Business Association and is very involved in the All Saints’ Episcopal Church community. He served for 15 years on the board of The Samaritan House of Atlanta. He has served on the board of directors for the Resource Opportunity Center of Atlanta and on the Advisory Council of 24/7 Gateway, a homeless-services center under the auspices of the United Way of Atlanta. Mr. Chambless, along with his last at-home son, maintains his family’s home in historic Grant Park while his wife works in Beijing, China, where she is an educational executive with Three W International.
BRAD COFFMAN, CFC (Certified Franchise Consultant), BTS (Business Transfer Specialist), President and Managing Director of PHP Business Brokers has more than 15 years of experience in starting and growing businesses. Brad is an entrepreneur establishing his first startup company at the age of 20 which grew to a multi-million-dollar company with more than 30 employees within the first two years. Mr. Coffman’s diverse background as a founder and CEO of multiple businesses include, commercial real estate, commercial relocation services, mergers and acquisitions, restaurants and more. He is a member of the International Franchise Professionals Group, Business Brokers of Florida, and the International Business Brokerage Association. Brad has won awards for 2016 and 2017 Top Ten Business Brokerage Office in South Florida. Brad resides in Fort Lauderdale, Fla., with his wife and one-year old son.
ROBIN GAGNON CFE, MBA, CBI is the co-founder of We Sell Restaurants, the largest restaurant brokerage firm in the nation and the only franchisor dedicated exclusively to restaurant sales. A Certified Franchise Executive, she is one of the most prolific Restaurant Brokers in the industry and is a specialist in franchise resales. In addition, she has completed study, testing and experience requirements by the International Business Brokers Association to be awarded the credential of Certified Business Intermediary or CBI. Robin is the co-author of Appetite for Acquisition, an award winning book for restaurant buyers. She serves on the Women’s Franchise Committee of the IFA and is past chair of the Women’s Franchise Network Atlanta and current member of its Executive Board. Robin holds an MBA and graduated first in her class where she was named “Outstanding MBA” from her business school. She is a lifetime emeritus member of WHOSE Business Advisory Council and founding member of the Entrepreneurship Board. Robin is a licensed real estate salesperson in both Georgia and Florida and member of the Business Brokers of Florida and the GABB. She has been named a National Industry Expert by Business Brokerage Press in Franchise Resales. She teaches the only Certified Restaurant Broker training offered nationwide as part of the We Sell Restaurants franchise brand.
Matt Wochele CBI (Certified Business Intermediary) founded Preferred Business Brokers, Inc., in 1996 after a successful 17-year career in the investment banking industry. He is a life member of the Georgia Association of Business Brokers Million Dollar Club, membership chairman of the GABB board, a GABB Phoenix Award recipient and a member of the International Business Brokers Association. As president and managing broker of Preferred he has had the opportunity to be personally involved in hundreds of private business sales. The combined personal experience in the public sector with the private business sales has positioned the company to handle both the smaller main street business deals and the larger middle market business acquisitions. Matt and his wife Kathy, a professional artist, live in Sandy Springs, and have five daughters, one granddaughter and one grandson.
STEVEN JOSOVITZ is vice president of The Shumacher Group, having joined the firm in 1992. As an Associate Real Estate Broker, he heads up the company’s restaurant business brokerage division in addition to providing commercial retail and restaurant real estate site selection, sales and lease negotiation expertise. A former restaurant owner and trained professional chef, Steven has an extensive background in restaurant and hotel management. He also offers consulting, appraisal services and has been retained by law firms for his expert opinion to help settle disputes. Mr. Josovitz earned a B.S. in Hotel/Restaurant Management from Florida International University in 1981 and has studied in Europe. Mr. Josovitz is a member of the Georgia Restaurant Association, Georgia Association of Business Brokers (GABB), International Council of Shopping Centers and the Retail Brokers Network. As a 27-year GABB member, Mr. Josovitz was awarded Life Member and The Phoenix Award and annually receives the Multi-Million Dollar Club Award and Top Five Award for business and restaurant brokerage sales in Georgia.
J. SNYPP III, a former GABB Board member, lives in Dunwoody, grew up in Atlanta and graduated from Georgia Southern University with a degree in marketing. Mr. Snypp spent more than two decades in the office furniture business before becoming a Business Broker and has been with Preferred Business Brokers, Inc. for more than 13 years. He has found success selling businesses in a variety of industries most recently selling a medical services company and a landscaping business. He is past president of the Dunwoody North Driving Club, a board member of the Dunwoody High School Gridiron Club and chairman of the Wildcat Classic Golf Tournament which benefits the Dunwoody football team. He is also on the board of the Dunwoody High School Tip Off Club. He is married and has two sons aged 16 and 21. Therefore, when he is not selling businesses, he is usually coaching a football or baseball team, camping, canoeing, water skiing, scuba diving, shooting sports or involved in some other family activity.
JON MERRY, a senior business broker with THE BUSINESS HOUSE of Gainesville, has been in the Business Mergers and Acquisition Industry for more than 10 years. Jon specializes in serving the Manufacturing, Distribution, Service, Medical, and Health Care Industries. He has a keen understanding of the buying and selling process and is well versed in the industry handling a wide range of deal making activities for the firm and has assisted with numerous M&A transactions. Since 2012, Mr. Merry has been recognized as one of the GABB’s top five brokers for closed M&A transactions and is a former GABB board member. In addition, Mr. Merry has been a Certified Machinery/Equipment Appraiser (CMEA) with the National Equipment Business Builders Institute (NEBB Institute) since 2000 and became a Master CMEA in 2014. As a CMEA, he is intensively trained in the legal requirements involving USPAP standards, as well as the methodology approach employed in establishing fair market value, orderly liquation value, and forced liquation value in any market condition. Mr. Merry is a member of the International Business Broker Association (IBBA) and the International Society of Business Analysts (ISBA). A native of Georgia, Mr. Merry was a professional umpire for Minor League Baseball for 11 years. He and his wife, RaeLynda, and their two sons, Jacob and Joseph, live in historic Dahlonega, Ga.
LISA YOUNG is a business broker with Transworld Business Advisors of Atlanta, working in the Dunwoody office. Ms. Young graduated from Georgia Military Prep School and Georgia College and State University in Milledgeville where she received a Bachelor’s in Business Administration with a major in Information Systems. She has worked in the real estate industry since 2000 as well as owning a couple of small businesses before joining Transworld. She enjoys gardening, swimming, boating, golf and volunteer work with organizations such as Second Harvest Food Bank, Habitat for Humanity and Lake Oconee Church. She has two grown sons, two grandchildren and she splits her time between Marietta and Lake Oconee.
MANNIE MADDOX is a business broker and Commercial Realtor with Coldwell Banker Commercial Metro Brokers. He has more than 35 years’ experience in Business Development, Sales and Capture Management in the Commercial and Federal Government marketplaces. Mr. Maddox successfully developed and led capture teams that won major Government RFPs with more than a billion dollars in revenue. His high level, large dollar volume sales experience at a Fortune 500 Executive Level has proven to be transparent and a major contributor to successful Commercial Real Estate Sales and Marketing as Commercial Realtor. He is a member of the Atlanta Commercial Board of Realtors, the National Association of Realtors, and is a Certified Business Broker. He attended Wright State University in Dayton, Ohio, and is a veteran of the United States Air Force. He lives in Atlanta with his wife, Patricia, and they have a son and a granddaughter.
ERIC GAGNON is the founder and President of We Sell Restaurants and wesellrestaurants.com. Eric is an industry expert in restaurant sales and holds the Certified Business Intermediary (CBI) designation from the International Business Brokerage Association (IBBA). A frequent writer and speaker in the restaurant industry, Eric co-authored Appetite for Acquisition, an award-winning book on buying restaurants. Eric was named a Fellow of the IBBA in 2018 for his outstanding contribution to the business brokerage industry and was a recipient of the Outstanding Producer Award given by the International Business Brokers Association for multiple years. Eric began his career in the financial services industry for Bank of America, Bank of New York and big five accounting firm, KPMG before launching the nation’s premiere restaurant brokerage firm and restaurant brokerage franchise nearly two decades ago. He oversees the development and training of Restaurant Brokers nationwide and has created the industry’s only Certified Restaurant Broker coursework and testing program. Mr. Gagnon is a past GABB president, a Lifetime Member of the Million Dollar Club and received the GABB Phoenix Award, presented to a select few who have received the Million Dollar Award for more than a decade. He is also a member of the Business Brokers of Florida (BBF). Eric is a member of the International Franchise Association (IFA) where he serves as a board member for VetFran, a strategic initiative of the IFA and the Franchise Education and Research Foundation. He currently serves on the Board of Directions for the Southeast Franchise Forum (SEFF). Eric has also been designated a Business Industry Expert by Business Brokerage Press.
Loren Marc Schmerler, CPC, APC is President and Founder of Bottom Line Management, Inc., an Atlanta-based business brokerage and consulting firm. A Summa Cum Laude graduate of the prestigious Boston University School of Management and recipient of the Harold C. Case Scholarship for Academic Excellence, he holds an MBA with Honors from Georgia State University. Prior to entering the business brokerage and consulting field, he served as Chief Financial Officer or Controller for several firms ranging from start-up to Fortune 500 subsidiary. Mr. Schmerler is a Certified Professional Consultant with experience in over 200 industries and types of businesses and has helped thousands of business owners in his career. He was a 1998 national business seminar presenter for STAPLES, the world’s largest office products chain. Loren was INC. Magazine’s Cash Flow and Negotiation expert for INC. World EXPOs in 1994 and a speaker for that publication’s “Growing the Company” conference in 1991 and 1992. Mr. Schmerler is a member of the International Business Brokers Association (IBBA).
NICK MODARES, president and managing broker of Business Brokers Inc./Atlanta Business Advisors and the managing broker for the Georgia branch of Gottesman Company, a Mergers & Acquisitions group based in Manhattan New York. Mr. Modares has owned and operated several retail, service, and distribution companies in his lifetime. Along the way Nick has accumulated enormous education, practical experience and insight into what it takes to start, own, operate, finance, merge, sell, and acquire privately held companies ranging in size from very small to multi-national, million-dollar operations. Mr. Modares has a Master’s Degree in Engineering Management (MBA of Engineering) from the University of Evansville, Indiana and Purdue University towards his PhD. For two decades, he pursued an engineering and project management career before joining Sunbelt Business Brokers in Atlanta before he established Business Brokers Inc. In his community, he is treasurer of Atlanta Sister Cities Commission and chairs the Atlanta-Bucharest sister city committee. Nick currently serves on Board of GABB. Since 2006, Nick and his family have volunteered in the Adopt-A-Road program in Roswell. Nick and his family live in East Cobb, Marietta.
GREG DeFOOR is a business broker, a CPA and a Certified Fraud Examiner. He became a business broker in 2002 after working in public accounting followed by private industry experience as an accounting and financial executive in the healthcare and retail automotive industries. While in private industry, he was involved in several business transactions and decided to use that knowledge and experience to start his own firm. He has a unique blend of audit, tax, accounting, corporate finance, business advisory and transaction experience to use for the benefit of his clients. He has an active Georgia real estate broker’s license. His firm specializes in the sale of small and middle-market privately owned businesses in several industrial classifications. Mr. DeFoor has an accounting degree from Auburn University and lives in Powder Springs.
PEDRO FERREIRA is a Business Advisor with Transworld Business Advisors of Atlanta. Transworld Business Advisor is the world’s largest business brokerage franchise with more than a billion dollars in cumulative listings. Pedro is committed to creating win-win deals by listening to the needs of all the parties involved and providing the most comprehensive business sale process. Pedro has successfully sold business in several industries including Tech, Hospitality, Construction, Distribution, and Beauty. With a background in Business Journalism, Pedro has been a PR Director with the Brazilian American Chamber of Commerce and has published several business and economics articles in government and international media publications. A native of Brazil, Pedro speaks Portuguese, English and Spanish. He lives in Grant Park and attends Passion City Church.
DAVID STILL is the founder, designated business broker and lead business appraiser of Capital Endeavors, Inc. located in Lawrenceville, Ga. David graduated Magna Cum Laude from the University of Georgia with a Bachelor of Business Administration. As an M&AMI and CBI, David has achieved the highest level of recognition possible from the International Business Brokers Association and the M&A Source. Furthermore, as a former co-owner and publisher of the Gwinnett Post-Tribune newspaper, he is familiar firsthand with what a business owner goes through during the sale of a business–both financially and emotionally. As a business appraiser, David focuses on privately owned corporations, family businesses, and partnerships that are looking to clarify their growth strategies and estate planning through planned exit strategies for the future. David specializes in the mergers and acquisitions of privately held companies with gross sales of between $1,000,000 and $50,000,000. In 2020, he will be the mayor of Lawrenceville.
JON ROMAN is the owner of Transworld Business Advisors of Atlanta Perimeter, an award-winning group of five agents, an office manager and a marketing sales specialist. For nearly 18 years, prior to Transworld, Mr. Roman had helped entrepreneurs to obtain funding when acquiring, selling or franchising businesses. He established, acquired, operated and sold his own businesses for more than 20 years. Mr. Roman is a former commercial banker with experience in a multitude of deals. Throughout his career, Jon financed mergers and acquisitions, business expansions, construction and development projects. He evaluated businesses, built and consolidated financial records and shared opinions regarding business plans, and/or exit strategies. Mr. Roman is a lifetime million-dollar member of the GABB and is currently serving as the group’s treasurer. Among other qualifications, Jon is a Certified Commercial Investment Member (CCIM), a (Certified Exit Planning Advisor (CEPA) and a member of the Entrepreneur’s Organization. He lives in Lawrenceville with his wife, Laura, his children Ryan and Emma.
KEITH TURNER joined the B3 Brokerage Team (Best Business Brokers) in Savannah in 2017 as a licensed Business Broker. He holds a Real Estate License in Georgia, is a member of the Savannah Area Realtors (SAR), and the Real Estate Commercial Alliance (RCA). Keith was the Vice President of Armor Metals, a small manufacturing plant in Savannah. In 1995 he and his brother-in-law, Kevin Stanford, started Savannah Tank, another manufacturing plant that was eventually sold in 2013. Keith is active in local business groups and organizations including BNI’s, The Savannah Area Chamber of Commerce, Effingham Chamber of Commerce, and Savannah Small Business Chamber. Mr. Turner is a graduate of Georgia Southern University where he earned a bachelor’s degree in Business Administration. Keith is an active volunteer with United Way, LIFE of Savannah, GAP Ministry and GLOW Ministries in Effingham County, and he has supported many foreign and local mission trips. He lives in Rincon, Ga., with his wife of 35 years, Wendy Johnson Turner, and they have two daughters and six grandchildren. Keith’s hobbies include being a numismatist, a coin and currency dealer.
DEAN BURNETTE is the founder of Best Business Brokers (B3) in Savannah. More than three decades of business ownership and management experience in various industries have given Dean a wide range of experience and business knowledge. These experiences contribute to his abilities to help identify and qualify appropriate buyers, put together sales prospectuses, negotiate terms of a sale, recognizing the importance of confidentiality in these types of business transactions. He has been a member of the GABB Million Dollar and Multi-Million Dollar Club. Dean is excited about the many opportunities that the current economic conditions and recent economic events have created in Georgia. He is a sponsor of the Georgia Logistics Summit, a member and past president of the Savannah Small Business Chamber, also is a member of the Savannah CFO Council, Savannah Traffic Club, Savannah Real Estate Commercial Alliance, GAR, NAR, and serves on the Education Advisory Committee for the Georgia Real Estate Commission. He is married, has two children and four grandchildren.
BRIAN JUDSON is a senior business broker with Best Business Brokers of Savannah. He has more than a dozen years of experience in business assessments and sales and 30 years of operations management in the service sector. He is active in the Savannah Chamber of Commerce and the Small Business Chamber, and in 2020 will be installed on the board of Buy Local Savannah, while continuing to mentor high school students and serve on the board for TEDx Savannah. Brian has served on the Historic District Board of Review, United Way Funding Review Panel and is a Master Docent for the Telfair and Jepson Museums of Art. His wife, Liza, works as a coordinator in student success advising for SCAD, they have a daughter, and are active in Savannah’s art community.
Read MoreWhen the Music Stopped: How a Business Broker Found Insight in a Challenge
You may not think that coping with a health challenge compares to selling a business, but former GABB President Eric Gagnon found similarities and grew. Eric and his wife, Robin, are the founders of We Sell Restaurants, the nation’s largest restaurant firm focused on selling restaurants. Both are GABB members and members of the 2019 Million Dollar Club.
Many of you may not know that I have experienced three ear surgeries in the last 12 months, all of which have left me fundamentally without hearing. That creates a pretty large challenge as I LISTEN to people for a living.
I have been without hearing in one ear for my entire life, a fact most of my clients and business associates would have never known. It didn’t stop me from pursuing an amazing career and learning English as a second language. French is my primary language.
How am I coping? I use the same approach for different phases of this challenge that a buyer, a seller or a broker would use to keep marching forward. I also use a lot of prayers and self-motivation, two universal tools that everyone should use daily.
Originally I was told by one of the best ear surgeons in the U.S. that I had an 80% chance my hearing would improve with the first surgery and less than a 2% chance I would go deaf. According to the specialists, the remaining ear issues in my only hearing ear would go away.
Translate this into a buyer’s language: “I’m buying a deal making strong money and proven books.” What can go wrong? Let’s do this!!
We scheduled the first surgery and went through all the testing and pre-op questions. In buyer language, we entered into a “purchase agreement” and did the first surgery. I was told to prepare for the worst — up to three months with no hearing. Once I woke up, to everyone’s surprise, especially the doctor’s, I could hear immediately!! LOUD and clear. In a buyer’s world, this would be equivalent to: “Initial due diligence fantastic. Almost too good to be true.”
Unfortunately, three weeks later, my hearing started to deteriorate. The doctor thought it was probably an ear infection, and said, “Take some meds, it will clear up.” Two weeks later, with no improvement, he says, “come see me.” I drive three hours each way so they can stick needles in my ear, do an audiogram and learn my hearing is rapidly deteriorating. Then the doctor says, “What about wearing hearing aids?” Remember, originally I heard perfectly from my single ear with no hearing aids.
The Broker in me started to kick in and realized this was equivalent to: “Expect some changes in the deal terms.”
Shortly thereafter, once again my hearing deteriorated to the point the hearing aids were useless. Back to the doctor. Read here: “Buyer is very upset with current condition, but due diligence is over so he can’t walk away from the deal and must find a solution.”
Doctor reveals that scar tissue is growing between the bones which impairs my hearing. Solution: Second surgery to laser out scar tissue and rebuild one of the bones. Read here: “as a broker, we’ve got new movement. We find out why we have this problem and the seller is willing to fix it. That’s great news. Buyer is now happy with the offer and keeps moving forward.”
Surgery #2 happens. I wake up with slight improvement in hearing and even back to my best hearing performance with the hearing aids two weeks later. Buyer thinks: “All problems fixed. Everyone is happy and we accept some compromise – let’s go to closing!”
Wait a minute. Four weeks later, back to square one. Hearing has dropped beyond hearing aid capacity and declining. The broker in me is thinking: “Maybe this isn’t the right deal for everyone, but how do we minimize damages?”
At this point the right thing to do was to walk away from this deal and find a new and better one. The new deal for me becomes a new doctor at the University of Arkansas Medical Center thousands of miles from home.
His assessment: Plan A: A new surgery to replace two bones with titanium parts that scar tissue won’t cling to. Success will be hearing well with hearing aids without any loss over time. Plan B: if Plan A fails, we will do a cochlear implant 60 to 90 days later, and this will work. As a broker, I like the “no surprises” approach. Always be ahead of the game, with a backup plan. This was music to my non-hearing ears!
Surgery #3 happened on Oct. 3. I spent two weeks with no hearing at all while my ear healed from the surgery and could not accommodate hearing aids. Once again, that was a little scary but different than the first two surgeries in which I heard quickly but failed in the long run.
Ultimately, hearing aids went back in and the results are not good. The last surgery did not heal the issue. I have now been fundamentally without hearing for the last year. The next step is a cochlear implant. This is a device implanted that goes directly to my brain stem. I will re-learn “hearing” in this fashion after the surgery and therapy.
During this time, I still maintained a full book of business and worked to the fullest of my abilities. Technology has advanced to help me with hearing impairment. I carry two phones. My normal iPhone has a Bluetooth connection to my hearing aids, and my Android that translates voice when I put it near sound (like speakers or a person). Some people did not even notice I was using a device to hear them. Others noticed a delay while I ‘read’ their comment before responding.
It would have been easy to give up and pity myself, but I chose to focus on what I have learned from the experience to make myself better. Here are some of the benefits I gained.
I listen better: At the beginning of this blog I said I LISTEN to people for a living. I used to do two or three things at the time while on the phone. Now I must read the phone so I cannot do any other task. I am now FULLY listening to the buyers and sellers on the phone and it made me a better broker for it. I also restate their comment or concerns which is also helpful to make sure I understood what they said. My results also reflect that this year.
Every call and every interaction must be meaningful, since listening is very tiring. I must make sure that this conversation worthy and productive, and if it’s not, I politely end the discussion and find a productive activity to engage with.
I focus better: My focus is more intense. If you cut out outside noise you will see things much clearer in focus. This applies when I look at financials as well as when I engage in my hobbies. I rely a lot more on visuals now than what I hear.
I write better: I also became a better writer as I have been sending lengthier and more detailed emails.
My interactions with my family have changed. Most couples married for nearly 20 years will just toss out a comment from across the room with music or TV in the background. My wife and I must be very close to one another for me to recognize that she is speaking. Since we run a business together, that means we talk a lot. We have relied on more communication by touch, where she lets me know she’s speaking. I can read her lips somewhat and understand what she’s saying or use my phone. Either way, I’m 100% focused on her and she on me when we are communicating. This is a great tip for any married couple.
My professional life has changed. I cannot sign up for certain functions I would normally attend. Board meetings are tough because so many people are speaking, and I can’t hear what is being said in a large table environment. My wife and I often speak or lead round tables at industry functions and that has not been possible without her picking up on most of the questions and bringing me in on the back end.
Make the Best of Every Single Day. This is part of my destiny and my journey. I am embracing it and making the best of it every single day. In the best-case scenario, I have just a few more months without the music and things will get better by the first quarter of next year with the fourth and final surgery.
Either way, I have spent a year without music and gained a new appreciation for communication.
Eric is an industry expert in restaurant sales and holds the Certified Business Intermediary (CBI) designation from the International Business Brokerage Association (IBBA). A frequent writer and speaker in the restaurant industry, Eric co-authored Appetite for Acquisition, an award-winning book on buying restaurants.
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